BATHATHE YOUTH ACCELERATION PROGRAMME

Youth unemployment

Harambee youth Members

This is a serious crisis in South Africa for both graduations and unemployed youth within our country, in the second semester in our Professional Practice class we were asked to develop a plan to alleviate the unemployment rate by applying Public Relations within different sectors of education and our communities which we belong too. It has been said in the previous years that “without education pupils have no future”. But lately we have been undergoing something contrary to the above quote. However in this belong I won’t be outlining the issue in details however I will be discussing some Public Relations skills such Writing, media engagement, client/stakeholder management, campaign development and strategy.   

Writing

• Blog post was written to address some the issues that the youth face when it comes to unemployment challenges and what can it be done to address some of those issues. 
•   Power Point presentation was written with a specific proposal to present in front of our class; this presentation was mainly about the plan.
•  An A4 poster calling all students to come and attend a career workshop which we wanted to host (Due to failure of reaching our partner Harambee the events was unsuccessful)

Media Engagement

• ·      Traditional media was used for to connect with our public/stakeholders by designing a poster, we had planned to invite students, to use Harambee to search for job opportunities.

  

  A4 Poster was used to invite students.

• Digital Media using a blog was written to address some the issues that the youth face when it comes to unemployment challenges and what can it be done to address some of those issues. 

      Campaign development 

• Campus tour 
• The use of both Digital media and Traditional media
• Distribution of pamphlets to universities

 Strategy

Last but list not the our strategy was create unemployment awareness among undergraduates and postgraduates students that they should not wait for jobs to come to them but however they should start applying while there are still students. Furthermore would the issue of experience vs qualification.